COURGE

WEARS

Pink

Join us in supporting the 1 in 8 women who will be diagnosed with breast cancer in their lifetime. From August 1 through October 31, 2026, Life-Assist will donate 20% of every Project Pink product purchase to METAvivor, an organization dedicated to metastatic breast cancer awareness, research and support.

Paramedic wearing a pink stethoscope standing outside an ambulance Paramedic wearing a pink stethoscope standing outside an ambulance Paramedic wearing a pink stethoscope standing outside an ambulance

Project Pink was created to honor the memory of our longtime colleague, Debbie Lang, whose legacy continues to inspire our commitment to supporting individuals and families affected by breast cancer. This year, Project Pink Products are available in limited quantities, so we encourage you to order early.

First Responders answer the call to help others every day. Project Pink is an opportunity for us to stand together in support of the mothers, wives, daughters, sisters, friends, coworkers, and the countless individuals whose lives have been touched by breast cancer.

Breast cancer ribbon with “Give Flexibly” donation message for breast cancer research

1 Time or Recurring Donation

Breast cancer ribbon with “Donate in Memory” donation message for breast cancer research

Honor a Loved One's Legacy

Breast cancer ribbon with “Donate in Honor” donation message for breast cancer research

Acknowledge the Courage of the Fight

Donate Now

COURGE WEARS Pink